Why AI, Machine Learning, And Big Data Really Matter To B2B Companies
While most of the attention for how artificial intelligence (AI), machine learning, and big data can impact companies is focused on the business to consumer (B2C) space, business to business (B2B) companies need to pay attention or they risk their future success. Customers have the same expectations for a simple and easy buying experience whether it’s a B2C or B2B interaction. The organization is beginning to explore and plan for big data and machine learning to your operations.
What can A.I. do?
1) Lead Generation
2) Predictive account management and sales
3) Monitor customer behavior and act based on the behavior
4) Free up humans to do what they do best